Digital Citizenship Scenario Campaign

The Campaign

You are a leader of e-learning in your school. The school board is currently looking at implementing online classes into the schedules of all students and teachers and they need your help. As a leader in the e-learning world, your task is to use your research to prepare an awareness campaign scenario the school board can use for students, teachers or parents. Your awareness campaign will provide information and education through a story scenario specific to your chosen audience.

1. Choose which audience you are creating your campaign for – students, parents or teachers. Be clear about your audience as this will help shape your campaign and create your scenario.

2. Select three of the digital citizenship elements that will be highlighted within your campaign scenario. Analyze and creatively explore each element within your scenario, being sure to include: 

· impact on the chosen audience

· importance of each particular element in respect to the scenario

· how understanding, or not understanding, the element may have impacted your scenario

3. Make a decision as to how you will represent the importance of digital citizenship and create a persuasive scenario using appropriate and specific examples from what you understand of the digital world. You can use current affairs, personal examples, or create a whole new story!

4. Communicate your campaign scenario using a format that the school board could use to present the importance of understanding digital citizenship to an engaged audience of parents, teachers, or students. Examples might include (but the ultimate decision and choice is yours):

· Glogster

· Animation (i.e. GoAnimate, Xtranormal, etc)

· multimedia presentation (MovieMaker, PowerPoint, Prezi, Keynote)

5. Prepare a written summary (no longer than one page) highlighting the key points of your awareness campaign scenario to be distributed to each board member during your awareness campaign scenario presentation.

Be sure to include proper citations at the end of your digital campaign as well as within your written summary.

Here's an example!

(Open this attachment for a downloadable copy of the assignment)

How Will I Be Graded?

This downloadable rubric will show you how you will be assessed on your Digital Citizenship Awareness Campaign. Although there is a location on this Moodle to submit your work, please check with your teacher who will let you know how he/she would like to submit your assignment.

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Criteria	Accomplished 3	Developing 2	Beginning 1	Not Met 0
Meaningfully applies three of the nine elements of digital citizenship within a DC scenario	Clearly articulates & deeply develops three elements in a scenario that applies to your chosen audience in a creative format.	Audience may be unclear or more development is needed within the three elements	Begins to develop campaign but is lacking in number of elements, audience and/or development.	Has difficulty Identifying elements and audience
Here’s how I know….
Able to locate credible sources to support the nine elements of digital citizenship	Uses 3+ various credible sources (media, text, book, website) to support the three chosen Digital citizenship elements	Some credibility issues within the sources used	Several credibility issues or used Fewer than 3 sources	No cited sources
Here’s how I know….
Adhere and applies Canadian copyright law	Properly cites and uses copyright acceptable materials (including any photos, music, text, websites, etc.)	Most content has proper citations and acceptable copyright materials	Several errors with citation and acceptable use of copyright materials in campaign.	No citation or pieces used were not labeled for sharing
Here’s how I know….