Carl Case Study

The following case study examines the situation involving an Alaska Native man named Carl who has issues with iqmik, an Alaska Native chewing tobacco. 

5. Data

The main reasons that Carl is ambivalent about quitting are:

  • Iqmik has been an integral part of life and culture

  • It is what he has known for almost forty years

Importance level is 7/10 and Confidence is 6/10 because he just not sold on the idea of quitting or getting help.

Fagerstrom:

Chew: 9/10

Chews within 5 mins of waking

Sometimes swallows the juices when in meetings or conversation

Hates to give up 1st morning chew

Chews more than 3 a day

Chews about the same throughout the day and does not chew when he is ill.