Carl Case Study

5. Data

The main reasons that Carl is ambivalent about quitting are:

• Iqmik has been an integral part of life and culture

• It is what he has known for almost forty years

Importance level is 7/10 and Confidence is 6/10 because he just not sold on the idea of quitting or getting help.

Fagerstrom:

Chew: 9/10

Chews within 5 mins of waking

Sometimes swallows the juices when in meetings or conversation

Hates to give up 1st morning chew

Chews more than 3 a day

Chews about the same throughout the day and does not chew when he is ill.